Monday, September 20, 2010

What to do at ESC

ESC Boston will be held September 20-23, 2010, at the Hynes Convention Center in Boston. The show traditionally covers embedded systems design, but is not limited in scope. Here are a few presentations to catch this week.

Product cloning and intellectual property (IP) theft have become a global business, costing companies billions of dollars in lost revenue, says Jim Carver, technology specialist at Avnet Electronics Marketing Americas (EMA), a business region of Avnet Inc. (NYSE: AVT), who will speak about product protection. Carver’s presentation (Thursday, September 23, room 102, from 9:30 to 10:30 a.m.) will cover the current landscape of products available for IP protection, as well as the cost/benefit tradeoffs between various technologies. Attendees will also learn design techniques for implementing a sound security system that greatly limits exposure to risk.

element14, online design engineering community and electronics technology store, invites engineers attending ESC to register at Booth 1117 to win a standard edition of CadSoft’s EAGLE PCB design software. element14 is sponsoring the ESC Theater, which offers a series of technical presentations including live teardowns, as well as the Twitter Scavenger Hunt on September 22 (tweet @esc_hunt for signup and details). They are also donating an Altera Nios II embedded evaluation kit as one of the prizes.

ESC has also collected exhibitor highlights here, including Texas Instruments' announcements, spring-pin test sockets, and more.

If you're attending ESC, give us your impressions of the show in the Comments section.

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