Thursday, December 8, 2011 is getting a new look

You're going to notice some changes around soon, and may have seen some of them already. We'll be adding new coverage areas, streamlining the topics in each of our "Channels," and revamping the site design for a better user experience. We'll talk about all of these changes here in the editors' blog as we transition through the upgrade.

Our redesign is already underway, as you can see from the new "Translate" functionality on every page. The semiconductor and photovoltaics manufacturing supply chains are global like few other industrial sectors. On top of this, students in the Asia-Pacific, Mexico, Eastern Europe, and other locations are studying engineering. With our parent company, PennWell Corp., the ElectroIQ team hosts and attends tradeshows and conferences from Las Vegas to Shenzhen.

We wanted a translator that was easy to use and included as many languages as possible, so no surprise that we turned to Google. Whether you're on the homepage, reading a news story, or on any other page, you'll be able to set your preferred language, and we'll keep it that way for the duration of your site visit (unless you decide to switch it up).

You can use the Google Translate function now (and let us know what you think), and when the new site design goes live in the next few days, you'll see links to our international publications right along the top of the site. Want to read our in-depth technical magazine content in Chinese? It's all right there for you.

This new design is not a one-day change, and we'll keep you up-to-date on all the new things you'll see come on-line. If you have questions or suggestions, email me at

Your digital media editor,

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