Thursday, December 15, 2011

Cleaner lines in the new

Hello again readers! I recently told you about some new functionalities on the website, but that's only part of our redesign work. Looks are important too, and organization even more so.

Very soon, you'll see a lighter color scheme on We've pared down the blue and red in favor of a cleaner palette on the site, with a lot of grey and white. Does this matter? Not in the strict sense of will the information you're reading, watching, or listening to be affected, but the new color scheme is here to make it easier for you to consume information from ElectroIQ without distractions.

Speaking of paring down, we've also eliminated the barrier between "Current Articles" and "Industry News" that appeared throughout the site. Let's say you're visiting the Semiconductors channel page. you'll see all the more recent stories in one column. Are we abandoning industry news stories, or technical articles about process steps? Certainly not. We've decided to group content with the fewest barriers possible so you can find it more easily.

Another quick note on those channel and topic center pages: We've renamed "Wire News" to "Live News Stream."

As always, you can email me with questions or suggestions at Keep an eye out for our new look!

Your digital media editor,
Meredith Courtemanche

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