Tuesday, August 30, 2011

From "Solar" to "Technologies:" What prompted GT Solar and OPEL Solar to change their names

Both OPEL Solar International (OPL) and GT Solar recently dropped the "Solar" moniker, becoming OPEL Technologies Inc. and GT Advanced Technologies Inc. (GTAT), respectively.

GTAT calls this a "rebranding and new corporate identity," since it has been marketing more crystal growth equipment to the LEDs manufacturing market, and aims for a broader customer base than the solar industry alone. Tom Gutierrez, president and CEO, says GTAT will "continue to look for strategic expansion opportunities into other adjacent markets."

GT Solar acquired Crystal Systems Inc. in July 2010, beginning the expansion beyond solar equipment. Silicon growth for solar cells and sapphire growth for LEDs are complementary technologies, but require different capabilities and serve different customers. Learn more at www.gtat.com.

OPEL Solar International became OPEL Technologies Inc. to avoid "confusion" about the company's two segments: high concentration photovoltaic (HCPV) solar panels and solar tracker systems, and III-V semiconductor device development.

For OPEL Technologies Inc., a new website was launched at www.opeltechinc.com. For OPEL Solar Inc. (solar) the website remains www.opelsolarinc.com. ODIS Inc. (semiconductors) has a new website, www.ODISinc.com.

The name change and website development allows each segment of the company recognition in the marketplace and unrestricted growth, said Leon M. Pierhal, OPEL CEO. CPV and III-V semiconductors are related technologies, as III-V semiconductor materials enable photovoltaic modules to capture a wider range of the solar spectrum. However, customers and applications can vary widely.

--Meredith Courtemanche

1 comment:

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